My approach is simple: listen, analyze, and act. I believe marketing should never feel like noise—it should spark curiosity, tell a story, and inspire action. By understanding human behavior, market trends, and your brand’s unique DNA, I design strategies that are creative yet practical, bold yet sustainable. My goal is to turn your challenges into opportunities and your vision into a marketing roadmap that delivers real, measurable results.
From startups to established brands, my work bridges strategy and execution. I help businesses navigate digital transformation, build powerful brand identities, and engage audiences through data-driven campaigns and storytelling. Whether it’s launching a new venture, growing a legacy brand, or creating immersive experiences, I bring hands-on expertise, a collaborative mindset, and a passion for impact. Every project is a partnership—tailored, thoughtful, and driven by results.
In 2014, I launched my digital marketing career while deeply immersed in Oxford’s vibrant entrepreneurial ecosystem. As a social media manager, I crafted strategies for businesses spanning Oxford, London, Athens, and Thessaloniki, while simultaneously serving on board committee at Business School’s Innovation and Entrepreneurship society. My leadership as President of the Hellenic Society at Oxford Brookes University opened doors to forge valuable connections between academic and business networks. This dual role of practitioner and community builder allowed me to develop not only tailored social media strategies for diverse clients but also to create lasting bridges between student entrepreneurs and established businesses. This foundation year proved pivotal, combining hands-on digital marketing experience with the dynamic energy of Oxford’s academic and entrepreneurial landscape.
Studying Psychology and Business Management at Oxford Brookes University provided me with a comprehensive understanding of human behavior and organizational dynamics. Through the Psychology program, I gained insights into cognitive processes and social interactions, equipping me to analyze consumer behavior effectively.
Pursuing my MSc in e-Business and Digital Marketing at the International Hellenic University equipped me with a robust blend of technical acumen and strategic marketing insights. The program’s comprehensive curriculum encompassed key areas such as ICT management, digital marketing, web analytics, and data science for business, providing me with a holistic understanding of the digital landscape.
Engaging in practical projects and case studies honed my ability to develop and implement innovative e-business solutions and digital marketing strategies. This advanced education has empowered me to effectively navigate the complexities of the digital marketplace, ensuring that I deliver impactful and data-driven results for my clients.
Co-founding Konsept in 2018 allowed me to merge my expertise in marketing and communications with the principles of Social and Solidarity Economy. As the Director of Communications and Marketing, I was responsible for developing and executing comprehensive marketing strategies, strengthening the co-op’s presence through digital infrastructure, and creating visual content aligned with both strategic objectives and field lectures. My role extended beyond traditional marketing, as I actively contributed to the platform kalomathe.gr, helping to educate individuals on SSE principles through Creative Commons content.
Beyond strategic planning, my involvement in Konsept focused on empowering vulnerable groups to embark on their entrepreneurial journey. By providing training in business and marketing, I helped aspiring entrepreneurs navigate the complexities of SSE initiatives. Additionally, I conducted tailored business and marketing plans, ensuring that new ventures were built on a solid foundation. This experience reinforced my ability to integrate marketing expertise with social impact, fostering sustainable and community-driven business models.
My Master of Arts in Digital Media, Communication, and Journalism at Aristotle University of Thessaloniki provided me with a comprehensive understanding of the rapidly evolving media landscape. The program’s interdisciplinary curriculum equipped me with advanced skills in digital storytelling, media ethics, and audience engagement strategies.
For my dissertation, I conducted an in-depth analysis of the role of digital media platforms in political campaigns, examining their impact on voter behavior and public discourse. This research enhanced my ability to develop data-driven communication strategies that effectively navigate the complexities of modern media environments.
Co-founding Artelot Media in 2019 was an opportunity to bridge storytelling and cutting-edge technology through Augmented Reality. As the first mobile app of its kind, Artelot brought city stories to life, offering immersive experiences that redefined the way people engaged with urban history and culture. Our innovative approach quickly gained traction, attracting hundreds of users and validating the concept. Public institutions and cultural organizations recognized its potential, leading to numerous requests to integrate Artelot into tourism and heritage initiatives.
Beyond product development, my role focused on positioning Artelot within the competitive digital landscape, crafting marketing strategies that highlighted its unique value in cultural tourism. I worked closely with partners and stakeholders to explore new applications for our technology, ensuring that Artelot was not just an app but a forward-thinking platform for interactive storytelling. This experience reinforced my ability to merge innovation with strategic marketing, demonstrating how emerging technologies can reshape audience engagement in meaningful ways.
Taking on the marketing for Savvikos Great Greek Grill in 2021 was a pivotal moment where I combined my industry experience with a deep personal connection to the brand. With decades of history and a strong reputation, Savvikos required a fresh yet respectful approach to modernize its presence while staying true to its heritage. My role involved refining the brand’s digital identity, enhancing customer engagement, and implementing data-driven marketing strategies to expand its reach across multiple channels.
Beyond digital marketing, I focused on elevating the overall brand experience, from visual storytelling to customer interaction, ensuring that every touchpoint reflected the authenticity and quality of Savvikos. By leveraging innovative campaigns and strategic positioning, I helped strengthen its market presence, proving that even legacy brands can thrive in the ever-evolving food industry. This experience reinforced my expertise in food marketing and brand evolution, balancing tradition with modern consumer expectations.
Taking on the marketing for Triman Triathlon in February 2023 was an opportunity to lead a comprehensive rebranding and strategic repositioning of one of Greece’s premier endurance events. My focus extended beyond promotion, crafting a long-term strategic plan to strengthen Triman’s presence in the competitive triathlon landscape. This included redefining brand identity, developing high-quality content, and implementing digital automations to streamline communication and participant engagement.
A key aspect of my role was expanding sponsorships and sales, forging partnerships that added value to both the event and its stakeholders. By aligning marketing efforts with business objectives, I ensured sustainable growth and enhanced brand perception. Through a combination of data-driven decision-making and creative execution, I helped transform Triman into a more dynamic, engaging, and commercially successful event, solidifying its position as a leading triathlon experience.
With a strong academic foundation in psychology, business administration, and digital marketing, combined with years of hands-on experience, I bring a well-rounded, strategic approach to marketing. My journey spans corporate, in-house, and freelance roles, allowing me to understand the unique challenges of businesses across industries. From co-founding innovative ventures like Artelot Media and Konsept, to leading the marketing for established brands like Savvikos Great Greek Grill and Triman Triathlon, I have successfully driven brand growth, digital transformation, and revenue expansion.
As a freelance marketing consultant, I have worked with over 100 professionals, offering branding, digital transformation, social media marketing, website design, PPC advertising, SEO & AEO copywriting, sponsorship development, and content strategy. My expertise lies in blending creativity with data-driven insights, crafting marketing solutions that are not just effective but also sustainable. Whether you’re a startup, an established business, or an event looking to scale, I provide the expertise, flexibility, and strategic vision needed to take your brand to the next level.
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Greek